**How do reviews affect your business? **
That information helps them make a more informed purchase.
Shoppers who read reviews do so to gather information, like whether or not an item is true-to-size, if it’s comfortable, if it’s good quality, and if it’s functional. The beauty of most reviews is that they give shoppers second opinions on a product sans the sales spin they’ve come to expect from many brands. This is especially true when it comes to high-end goods (like luxury items or tech products), functional goods (appliances, electronics, tools, i.e.), and clothing items. These shoppers need social proof to trust they’re getting what they’re paying for. Shoppers who read reviews are often unfamiliar with a brand and/or a particular product and lack the confidence to make a purchase. Why? Because they create trust and add transparency to the purchasing experience so consumers are more willing to buy. Research shows that 84% of shoppers trust online reviews as much as a personal recommendation, and 91% of shoppers occasionally or regularly read online reviews. Reviews are everywhere, from Amazon to Facebook to Google to Yelp and beyond, and for good reason. Let’s talk more about the ins and outs of Amazon reviews and ratings and what brands can do to use them to their advantage. It’s as simple as that.ĭespite the importance of product ratings and their prominence in the Amazon shopping experience, consumers and sellers alike have limited knowledge of how Amazon solicits and shapes that information. If you have very few reviews-or if the reviews you do have are negative-you’re less likely to convince consumers that your product beats the competition. They’re one of the most effective ways for you to boost your brand’s conversion, credibility, and overall ecommerce presence. Reviews aren’t just beneficial for shoppers trying to find the perfect product. As Amazon continues to see rapid growth, consumers are increasingly making purchase decisions with the help of one of the most powerful ecommerce tools: consumer reviews. retail sales in 2020 and once again dominated in the e-retail space with over $385 billion in net sales. visitors, accounted for more than 37% of all online U.S. In 2021, shoppers don’t just rely on word-of-mouth recommendations anymore-they lean on the Amazon reviews of their 200 million most trusted peers.Īmazon, which has over 200 million unique monthly U.S.
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